Motorsports Marketing Specialist

At Ford Motor Company, we are seeking a highly motivated and experienced Motorsports Marketing Specialist to join our team. As a Motorsports Marketing Specialist, you will play a crucial role in developing and executing marketing strategies for our motorsports division. We are looking for someone who is passionate about motorsports, has a strong understanding of the industry, and is driven to succeed. If you are a creative and results-oriented professional with a proven track record in motorsports marketing, we want to hear from you. Join us and be a part of our winning team at Ford Motor Company! Develop and implement marketing strategies for Ford's motorsports division in line with company objectives and goals. Conduct thorough market research and analysis to identify opportunities and trends in the motorsports industry. Collaborate with cross-functional teams to ensure alignment of marketing plans with overall brand strategy. Create and manage budgets for motorsports marketing initiatives and ensure efficient use of resources. Build and maintain relationships with key stakeholders in the motorsports industry, including sponsors, teams, and event organizers. Oversee the planning and execution of motorsports events, including sponsor activations, hospitality experiences, and media relations. Monitor and analyze the performance of marketing campaigns and provide regular reports to management. Stay up-to-date with industry trends and innovations to continuously improve and optimize marketing efforts. Collaborate with external agencies and vendors to develop and produce marketing materials and assets. Serve as a brand ambassador for Ford's motorsports division, promoting the company's values and initiatives at all times. Train and mentor junior team members to ensure they are equipped to support the motorsports marketing strategy. Represent Ford at motorsports events, conferences, and other industry gatherings. Identify and pursue new partnership opportunities to enhance the company's presence in the motorsports industry. Ensure compliance with all legal and ethical standards in all marketing activities. Foster a positive and collaborative work environment within the motorsports marketing team. Ford Motor is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Responsibilities

• Develop and implement marketing strategies for Ford's motorsports division in line with company objectives and goals

• Conduct thorough market research and analysis to identify opportunities and trends in the motorsports industry

• Collaborate with cross-functional teams to ensure alignment of marketing plans with overall brand strategy

• Create and manage budgets for motorsports marketing initiatives and ensure efficient use of resources

• Build and maintain relationships with key stakeholders in the motorsports industry, including sponsors, teams, and event organizers

• Oversee the planning and execution of motorsports events, including sponsor activations, hospitality experiences, and media relations

• Monitor and analyze the performance of marketing campaigns and provide regular reports to management

• Stay up-to-date with industry trends and innovations to continuously improve and optimize marketing efforts

• Collaborate with external agencies and vendors to develop and produce marketing materials and assets

• Serve as a brand ambassador for Ford's motorsports division, promoting the company's values and initiatives at all times

• Train and mentor junior team members to ensure they are equipped to support the motorsports marketing strategy

• Represent Ford at motorsports events, conferences, and other industry gatherings

• Identify and pursue new partnership opportunities to enhance the company's presence in the motorsports industry

• Ensure compliance with all legal and ethical standards in all marketing activities