Director of Partnerships

About the position Responsibilities • Lead the day-to-day management of select partner accounts under the supervision of the Head of Partnerships. • Develop and plan partnership activation strategies that deliver on partner objectives. • Collaborate with the team to create custom decks and pitch activation programs to partners. • Analyze performance data to create insights that inform future applications for partner benefit and ensure sponsorship ROI. • Lead a team of partnership managers responsible for implementing activation programs and ensuring deliverables are executed as planned. • Support business development initiatives with creative strategies for informed activation concepts. • Develop and foster strong, collaborative relationships with partners to encourage new and repeat business opportunities. • Assist the team with special projects and roles as needed. • Maintain knowledge of the broader sponsorship landscape, trends, and activation tactics. Requirements • Minimum of a Bachelor's Degree • 6+ years' experience in sports or entertainment marketing with a focus on partnership management and activation • Demonstrated strategic and creative thinker • Proven track record of creating and executing strategic activation plans • Excellent communication, interpersonal, and organizational skills • Ability to develop informed, concise, and effective materials for partners • Proficient in Microsoft Suite, particularly PowerPoint, Word, and Excel • Ability to lead and think creatively • Ability to work in a collaborative environment, fostering positive communication and relationships • Ability to carry out responsibilities with minimal direction • Flexibility to react calmly under stressful circumstances • Previous agency experience and knowledge of the NASCAR/motorsports industry is valued • Ability to travel to some race weekends and be comfortable with extended days/nights during partnership activation periods.

Qualifications

• Minimum of a Bachelor's Degree

• 6+ years' experience in sports or entertainment marketing with a focus on partnership management and activation

• Demonstrated strategic and creative thinker

• Proven track record of creating and executing strategic activation plans

• Excellent communication, interpersonal, and organizational skills

• Ability to develop informed, concise, and effective materials for partners

• Proficient in Microsoft Suite, particularly PowerPoint, Word, and Excel

• Ability to lead and think creatively

• Ability to work in a collaborative environment, fostering positive communication and relationships

• Ability to carry out responsibilities with minimal direction

• Flexibility to react calmly under stressful circumstances

• Previous agency experience and knowledge of the NASCAR/motorsports industry is valued

• Ability to travel to some race weekends and be comfortable with extended days/nights during partnership activation periods

Responsibilities

• Lead the day-to-day management of select partner accounts under the supervision of the Head of Partnerships

• Develop and plan partnership activation strategies that deliver on partner objectives

• Collaborate with the team to create custom decks and pitch activation programs to partners

• Analyze performance data to create insights that inform future applications for partner benefit and ensure sponsorship ROI

• Lead a team of partnership managers responsible for implementing activation programs and ensuring deliverables are executed as planned

• Support business development initiatives with creative strategies for informed activation concepts

• Develop and foster strong, collaborative relationships with partners to encourage new and repeat business opportunities

• Assist the team with special projects and roles as needed

• Maintain knowledge of the broader sponsorship landscape, trends, and activation tactics