Motorsports Marketing Manager — Stellantis North America

The Head of Motorsports Marketing will lead the strategic development and execution of Stellantis’ motorsports marketing platform across Dodge, Ram, Jeep, and Mopar brands in North America. This leader will own the intersection of brand storytelling, performance heritage, and competitive engagement, ensuring that every motorsports investment drives measurable brand equity, dealer enthusiasm, and consumer demand. Key Responsibilities include but not limited to: Strategic Leadership: • Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off-road, and emerging motorsport categories • Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance • Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors) Brand Integration: • Lead cross-functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands. • Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA • Develop co-marketing and content strategies that amplify “track-to-showroom” technology and emotional appeal Activation & Partnerships: • Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content • Manage agency partners and creative development for motorsport-related campaigns, live experiences, and social media initiatives • Lead negotiations and contract oversight with race series, team owners, and third-party partners to ensure ROI-driven investments Dealer & Consumer Engagement: • Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations. • Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors • Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments Measurement & Performance: • Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact • Manage budget planning, reporting, and post-event analysis to ensure maximum marketing efficiency and accountability

Responsibilities

• This leader will own the intersection of brand storytelling, performance heritage, and competitive engagement, ensuring that every motorsports investment drives measurable brand equity, dealer enthusiasm, and consumer demand

• Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off-road, and emerging motorsport categories

• Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance

• Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors)

• Lead cross-functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands

• Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA

• Develop co-marketing and content strategies that amplify “track-to-showroom” technology and emotional appeal

• Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content

• Manage agency partners and creative development for motorsport-related campaigns, live experiences, and social media initiatives

• Lead negotiations and contract oversight with race series, team owners, and third-party partners to ensure ROI-driven investments

• Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations

• Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors

• Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments

• Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact

• Manage budget planning, reporting, and post-event analysis to ensure maximum marketing efficiency and accountability