Social Media Specialist

We’re a high growth e-commerce company focused on motorsport safety gear. We are hiring a Social Media & E-Commerce Marketing Specialist to join our team and focus on revenue growth through day-to-day marketing across TikTok, Instagram, Facebook, email, and text (SMS)—with strong working knowledge of Shopify. This role is ideal for someone who understands direct-to-consumer (DTC) marketing, loves short-form video and images, and knows how to build a content engine that drives revenue. What You’ll Do Social Media (TikTok / Instagram / Facebook) • Plan and publish content daily across TikTok, Instagram (Reels/Stories), and Facebook • Create short-form video content (filming, editing, captions, hooks, CTAs) in our in house studio • Manage a content calendar and maintain a consistent posting cadence • Engage with the community (comments, DMs), build trust, and drive traffic to product pages • Identify trends in motorsports and short-form content, and adapt quickly • Coordinate giveaways, UGC (user-generated content), and influencer collaborations Email + Text Marketing • Build and manage campaigns and flows for email + SMS (e.g., welcome series, abandoned cart, post-purchase, winback) • Write marketing copy that matches the brand voice and converts • Segment audiences and improve performance using data (open rate, CTR, conversion, revenue per send) Shopify + E-Commerce Support • Work inside Shopify to support launches and campaigns (product pages, collections, tags, basic merchandising) • Coordinate promotions (discount codes, bundles, featured products) and ensure everything is accurate • Partner with the team to align product availability, shipping timelines, and messaging Reporting + Optimization • Track and report weekly on performance (traffic, conversion, CAC/ROAS if applicable, email/SMS revenue, top content) • Test creative angles, posting times, offers, and messaging to improve results over time Required Skills & Experience • Proven experience running social media for an e-commerce brand (portfolio or examples required) • Strong knowledge of TikTok, Instagram, and Facebook best practices • Experience with email marketing and SMS/text marketing (Klaviyo, Mailchimp, Attentive, Postscript, etc.) • Working knowledge of Shopify (comfortable navigating products, collections, basic merchandising) • Ability to create/edit short-form video (CapCut, Adobe Premiere, Canva, or similar) • Strong copywriting skills (hooks, CTAs, product benefits, offers) • Organized, self-directed, and able to manage multiple campaigns at once Nice to Have (Not Required) • Familiarity with motorsports, karting, track day culture, or racing safety standards (SFI/FIA knowledge a plus) • Experience with Meta Ads or boosting high-performing posts • Experience with influencer/affiliate programs • Product photography or basic lighting/audio setup for filming • GA4, Shopify analytics, or heatmap tools experience Company DescriptionFast growing e-commerce and manufacturing company focused on motorsport industry

Qualifications

• Proven experience running social media for an e-commerce brand (portfolio or examples required)

• Strong knowledge of TikTok, Instagram, and Facebook best practices

• Experience with email marketing and SMS/text marketing (Klaviyo, Mailchimp, Attentive, Postscript, etc.)

• Working knowledge of Shopify (comfortable navigating products, collections, basic merchandising)

• Ability to create/edit short-form video (CapCut, Adobe Premiere, Canva, or similar)

• Strong copywriting skills (hooks, CTAs, product benefits, offers)

• Organized, self-directed, and able to manage multiple campaigns at once

• Nice to Have (Not Required)

• Experience with Meta Ads or boosting high-performing posts

• Experience with influencer/affiliate programs

• Product photography or basic lighting/audio setup for filming

• GA4, Shopify analytics, or heatmap tools experience

Responsibilities

• This role is ideal for someone who understands direct-to-consumer (DTC) marketing, loves short-form video and images, and knows how to build a content engine that drives revenue

• Social Media (TikTok / Instagram / Facebook)

• Plan and publish content daily across TikTok, Instagram (Reels/Stories), and Facebook

• Create short-form video content (filming, editing, captions, hooks, CTAs) in our in house studio

• Manage a content calendar and maintain a consistent posting cadence

• Engage with the community (comments, DMs), build trust, and drive traffic to product pages

• Identify trends in motorsports and short-form content, and adapt quickly

• Coordinate giveaways, UGC (user-generated content), and influencer collaborations

• Build and manage campaigns and flows for email + SMS (e.g., welcome series, abandoned cart, post-purchase, winback)

• Write marketing copy that matches the brand voice and converts

• Segment audiences and improve performance using data (open rate, CTR, conversion, revenue per send)

• Shopify + E-Commerce Support

• Work inside Shopify to support launches and campaigns (product pages, collections, tags, basic merchandising)

• Coordinate promotions (discount codes, bundles, featured products) and ensure everything is accurate

• Partner with the team to align product availability, shipping timelines, and messaging

• Reporting + Optimization

• Track and report weekly on performance (traffic, conversion, CAC/ROAS if applicable, email/SMS revenue, top content)

• Test creative angles, posting times, offers, and messaging to improve results over time