Licensing Coordinator

POSITION TITLE: Licensing Coordinator REPORTS TO: Sr. Manager, Consumer Products & Licensing LOCATION: Indianapolis, IN FLSA STATUS: Exempt EMPLOYMENT TYPE: Full-Time ABOUT US At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands: • Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge. • INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. • IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences. • Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States. Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you. WHAT YOU’LL DO The Licensing Coordinator will assist the Sr. Manager, Consumer Products & Licensing in managing license agreements, licensee relationships, retail programs, and other consumer product–related projects. In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key responsibilities, collaborate across departments, and bring energy and innovation to a fast-paced environment. YOUR RESPONSIBILITIES • Responsible for the administration of IMS and INDYCAR license agreements and serving as the primary point of contact (POC) for all licensee relationships, including contract execution, portal access, art submission review, and renewal agreements. • Manage the Licensee Portal (Direct Licensing Hub), including logo file maintenance, royalty reporting, and application and screening processes. • Licensee portal management (Direct Licensing Hub), including but not limited to: logo file maintenance, royalty reporting, application, and screening process. • Manage IMS commemorative brick program. • Assist in managing various aspects of the IMS and INDYCAR retail partnership. • Assist with executing the staff apparel program for IMS and INDYCAR. • Assist with the organization of in-house creative designs for licensees. • Assist the Sr. Manager and Legal with trademark infringement administration and trademark registrations/renewals. • Assist Sr. Manager in IMS (on-site) event vendor management. • Assist with the opening and management of the exclusive employee store. WHAT YOU BRING We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us. Required Experience & Skills: • A minimum of one to two years of professional experience in the related industry (motorsports, licensing, merchandising, administration) is required. • Working knowledge of intellectual property and/or trademark processes preferred. • Advanced proficiency in Microsoft Excel required; proficiency in other Microsoft Office Suite programs expected. • Strong organizational and time management skills • Demonstrated ability to multi-task and prioritize in a fast-paced environment. Proven ability to handle pressure • Highly motivated and resourceful self-starter with a positive attitude • Ability to work independently and as part of a team • Ability to prioritize and follow up on tasks and perform multiple responsibilities efficiently and accurately at the same time • Strong communication and collaboration skills • Passion for creating memorable experiences • Alignment with Penske Entertainment’s core values and standards Education: • Bachelor’s degree in business or equivalent experience. Leadership: • This role does not have direct supervisory responsibilities. FLEXIBILITY & TRAVEL • Standard hours are Monday–Friday, 8:30 AM to 5:00 PM • Extended hours required during race weekends and key event periods (especially May) • Limited travel may be required • Our teams work together to create flexibility that supports life in and out of work PHYSICAL DEMANDS • Ability to lift up to 50 lbs. • Extended periods of standing or walking (as needed) • Comfort working indoors/outdoors and around event noise WORK ENVIRONMENT • Fast-paced, collaborative office and event settings BENEFITS & PERKS We take care of our team with a competitive benefits package that includes: • Medical, dental, vision, and life insurance • 401(k) with 100% company match up to 5% • Paid vacation, personal, and sick days + 12 paid holidays • Generous paid parental leave and tuition assistance • On-site fitness center and wellness programs • Discounts on meals, gear, and more EQUAL OPPORTUNITY Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Qualifications

• We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us

• A minimum of one to two years of professional experience in the related industry (motorsports, licensing, merchandising, administration) is required

• Advanced proficiency in Microsoft Excel required; proficiency in other Microsoft Office Suite programs expected

• Strong organizational and time management skills

• Demonstrated ability to multi-task and prioritize in a fast-paced environment

• Proven ability to handle pressure

• Highly motivated and resourceful self-starter with a positive attitude

• Ability to work independently and as part of a team

• Ability to prioritize and follow up on tasks and perform multiple responsibilities efficiently and accurately at the same time

• Strong communication and collaboration skills

• Passion for creating memorable experiences

• Alignment with Penske Entertainment’s core values and standards

• Bachelor’s degree in business or equivalent experience

• Our teams work together to create flexibility that supports life in and out of work

• Ability to lift up to 50 lbs

• Extended periods of standing or walking (as needed)

• Comfort working indoors/outdoors and around event noise

Responsibilities

• The Licensing Coordinator will assist the Sr

• Manager, Consumer Products & Licensing in managing license agreements, licensee relationships, retail programs, and other consumer product–related projects

• In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world

• You’ll take ownership of key responsibilities, collaborate across departments, and bring energy and innovation to a fast-paced environment

• Responsible for the administration of IMS and INDYCAR license agreements and serving as the primary point of contact (POC) for all licensee relationships, including contract execution, portal access, art submission review, and renewal agreements

• Manage the Licensee Portal (Direct Licensing Hub), including logo file maintenance, royalty reporting, and application and screening processes

• Licensee portal management (Direct Licensing Hub), including but not limited to: logo file maintenance, royalty reporting, application, and screening process

• Manage IMS commemorative brick program

• Assist in managing various aspects of the IMS and INDYCAR retail partnership

• Assist with executing the staff apparel program for IMS and INDYCAR

• Assist with the organization of in-house creative designs for licensees

• Assist the Sr

• Manager and Legal with trademark infringement administration and trademark registrations/renewals

• Assist Sr

• Manager in IMS (on-site) event vendor management

• Assist with the opening and management of the exclusive employee store

• This role does not have direct supervisory responsibilities

• Standard hours are Monday–Friday, 8:30 AM to 5:00 PM

• Extended hours required during race weekends and key event periods (especially May)

• Limited travel may be required

• Fast-paced, collaborative office and event settings