Senior Motorsports Specialist

Summary We are seeking a passionate motorsports enthusiast to support grassroots engagement across onroad and offroad markets. This role helps elevate brand presence, coordinates key tire programs, builds strong relationships, and provides hands-on event and trackside support. The ideal candidate is detail-oriented, proactive, and comfortable working in a fast-paced environment. Responsibilities Grassroots Engagement & Industry Relationships • Support initiatives that strengthen the brand's presence in grassroots motorsports, including identifying emerging series, product opportunities, and areas for market expansion. • Coordinate and support tire sales programs for motorsports and product marketing partners, ensuring accurate execution, proper alignment with brand guidelines and consistent program objectives. • Build and maintain productive working relationships with manufacturers (OEM and aftermarket), racing organizations, series officials, and key industry partners to support program execution. Marketing, Brand Awareness & Contingency Programs • Assist in executing grassroots motorsports marketing activities to enhance brand visibility, racer engagement, and product usage. • Administer the tire contingency program by managing event alignment, competitor inquiries, awards fulfillment, and reporting, ensuring strong racer participation. • Partner with the digital marketing team by supplying program details and subjectmatter expertise to help support digital content creation. • Program Management & Operations • Support day-to-day operations of the Racer Program to ensure a consistent, positive participant experience. • Serve as a primary point of contact with racers, partners, and TrackSide Performance to ensure a positive program experience. • Assist in evaluating and recommending competitive pricing for the Racer Program in line with market conditions and profitability goals. • Track and report monthly Racer Program sales, providing insights to inform team decision-making. • Help manage and monitor inventory reserves at remote DCs to improve shipping efficiency and support cost-effective operations. • Identify opportunities for process improvements and support the implementation of updates that streamline operations and enhance program access. Tire Order Management & Internal Support • Coordinate all departmental and marketing-related tire orders, including placement, tracking, fulfillment coordination, and customer follow-up. • Advise internal team members on appropriate tire selection as needed. • Maintain a detailed tire-order database to track allocation, value, and spending by customer, series, event, or program. • Perform monthly GL reclassification and report departmental tire spending for budgeting and forecasting. Field Support & Travel • Travel to grassroots motorsports events (approx. 15%) to support racer engagement, contingency participation, and trackside program support. • Provide on-site product expertise, racer support, and partner engagement. • Collect realtime feedback from events and partners and share insights with internal teams to help inform program improvements and product development. Knowledge and Skills • Experience in motorsports, automotive, tire, or performance aftermarket industries preferred. • Strong communication, relationshipbuilding, and customer service skills. • Excellent attention to detail and ability to manage multiple programs and tasks within a fastpaced environment. • Comfortable with periodic travel and eventdriven work schedules. • Passion for grassroots motorsports and enthusiast culture. Education and Experience • Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field. • 5 - 10 years of relevant experience in one or more of the following: • Motorsports, automotive, tire, or performance aftermarket • Brand marketing or grassroots marketing • Program management (i.e. contingency, racer, or dealer programs) • Trackside operations, paddock support, or handson involvement at grassroots racing events Physical Requirements • Assist with event set-up and take-down • Employees must possess the ability to occasionally lift, carry, push, pull and move materials and objects weighing up to 50 pounds. • Working outside, remote locations, endure potential extreme weather conditions ranging from below freezing to over 100 degrees. • Must be able to remain standing or moving on feet for prolong periods of time • Must be capable to travel by airplane and automobile Employment Type: FULL_TIME

Qualifications

• The ideal candidate is detail-oriented, proactive, and comfortable working in a fast-paced environment

• Strong communication, relationshipbuilding, and customer service skills

• Excellent attention to detail and ability to manage multiple programs and tasks within a fastpaced environment

• Comfortable with periodic travel and eventdriven work schedules

• Passion for grassroots motorsports and enthusiast culture

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field

• 5 - 10 years of relevant experience in one or more of the following:

• Motorsports, automotive, tire, or performance aftermarket

• Brand marketing or grassroots marketing

• Program management (i.e

• Assist with event set-up and take-down

• Employees must possess the ability to occasionally lift, carry, push, pull and move materials and objects weighing up to 50 pounds

• Working outside, remote locations, endure potential extreme weather conditions ranging from below freezing to over 100 degrees

• Must be able to remain standing or moving on feet for prolong periods of time

• Must be capable to travel by airplane and automobile

Responsibilities

• This role helps elevate brand presence, coordinates key tire programs, builds strong relationships, and provides hands-on event and trackside support

• Support initiatives that strengthen the brand's presence in grassroots motorsports, including identifying emerging series, product opportunities, and areas for market expansion

• Coordinate and support tire sales programs for motorsports and product marketing partners, ensuring accurate execution, proper alignment with brand guidelines and consistent program objectives

• Build and maintain productive working relationships with manufacturers (OEM and aftermarket), racing organizations, series officials, and key industry partners to support program execution

• Marketing, Brand Awareness & Contingency Programs

• Assist in executing grassroots motorsports marketing activities to enhance brand visibility, racer engagement, and product usage

• Administer the tire contingency program by managing event alignment, competitor inquiries, awards fulfillment, and reporting, ensuring strong racer participation

• Partner with the digital marketing team by supplying program details and subjectmatter expertise to help support digital content creation

• Program Management & Operations

• Support day-to-day operations of the Racer Program to ensure a consistent, positive participant experience

• Serve as a primary point of contact with racers, partners, and TrackSide Performance to ensure a positive program experience

• Assist in evaluating and recommending competitive pricing for the Racer Program in line with market conditions and profitability goals

• Track and report monthly Racer Program sales, providing insights to inform team decision-making

• Help manage and monitor inventory reserves at remote DCs to improve shipping efficiency and support cost-effective operations

• Identify opportunities for process improvements and support the implementation of updates that streamline operations and enhance program access

• Tire Order Management & Internal Support

• Coordinate all departmental and marketing-related tire orders, including placement, tracking, fulfillment coordination, and customer follow-up

• Advise internal team members on appropriate tire selection as needed

• Maintain a detailed tire-order database to track allocation, value, and spending by customer, series, event, or program

• Perform monthly GL reclassification and report departmental tire spending for budgeting and forecasting

• Field Support & Travel

• Travel to grassroots motorsports events (approx. 15%) to support racer engagement, contingency participation, and trackside program support

• Provide on-site product expertise, racer support, and partner engagement

• Collect realtime feedback from events and partners and share insights with internal teams to help inform program improvements and product development

• Trackside operations, paddock support, or handson involvement at grassroots racing events