Marketing Director, Motorsports & Outdoor Group

Marketing Director, Motorsports & Outdoor Group - Remote Position Reports to Managing Director, Motorsports & Outdoor About the Role: Bonnier's Motorsports & Outdoor Group is seeking a Marketing Director to lead integrated marketing efforts across a portfolio of leading consumer and trade events in the motorsports and outdoor categories. This is a hands-on leadership role combining strategic oversight with direct execution — driving attendance, exhibitor and sponsor lead generation, and brand growth through data-driven, omnichannel marketing strategies. The Ideal Candidate: • Highly hands-on and execution-oriented, with strong attention to detail • Thrives in a fast-paced, deadline-driven environment • A strong cross-functional collaborator — comfortable working with sales, operations, and senior leadership • Productive and self-directed in a remote work environment • Background in motorsports, outdoor, or enthusiast categories is a plus What You’ll Do: Event Marketing & Demand Generation • Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events • Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives • Drive ticket sales and attendance growth through paid, owned, and earned channels • Build and manage audience segmentation strategies to grow datasets and expand reach • Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants • Leverage social media to build brand affinity and convert audiences into attendees and participants • Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines • Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics • Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership Creative, Content & Channel Execution • Lead creative development, including campaign themes, messaging frameworks, and asset production • Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach • Build and maintain event websites and landing pages • Develop strategic partnerships to expand brand reach and audience • Produce video content and drive community engagement initiatives • Maintain a centralized asset library for marketing and sponsorship executions Sales Enablement & Sponsor Fulfillment • Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports • Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue • Ensure full execution and fulfillment of all sponsorship deliverables Post-Event Analysis & Optimization • Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews • Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities About You: • 7+ years of experience in consumer marketing or experiential event marketing • Proven track record driving event attendance growth and B2B lead generation • Experience managing integrated campaigns across multiple channels • Strong expertise in digital marketing — paid media, social, email, and web • Proficiency in marketing analytics and performance tracking • Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus About Bonnier: Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.

Qualifications

• Highly hands-on and execution-oriented, with strong attention to detail

• Thrives in a fast-paced, deadline-driven environment

• A strong cross-functional collaborator — comfortable working with sales, operations, and senior leadership

• Productive and self-directed in a remote work environment

• 7+ years of experience in consumer marketing or experiential event marketing

• Proven track record driving event attendance growth and B2B lead generation

• Experience managing integrated campaigns across multiple channels

• Strong expertise in digital marketing — paid media, social, email, and web

• Proficiency in marketing analytics and performance tracking

Responsibilities

• Reports to Managing Director, Motorsports & Outdoor

• Bonnier's Motorsports & Outdoor Group is seeking a Marketing Director to lead integrated marketing efforts across a portfolio of leading consumer and trade events in the motorsports and outdoor categories

• This is a hands-on leadership role combining strategic oversight with direct execution — driving attendance, exhibitor and sponsor lead generation, and brand growth through data-driven, omnichannel marketing strategies

• Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events

• Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives

• Drive ticket sales and attendance growth through paid, owned, and earned channels

• Build and manage audience segmentation strategies to grow datasets and expand reach

• Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants

• Leverage social media to build brand affinity and convert audiences into attendees and participants

• Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines

• Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics

• Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership

• Creative, Content & Channel Execution

• Lead creative development, including campaign themes, messaging frameworks, and asset production

• Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach

• Build and maintain event websites and landing pages

• Develop strategic partnerships to expand brand reach and audience

• Produce video content and drive community engagement initiatives

• Maintain a centralized asset library for marketing and sponsorship executions

• Sales Enablement & Sponsor Fulfillment

• Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports

• Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue

• Ensure full execution and fulfillment of all sponsorship deliverables

• Post-Event Analysis & Optimization

• Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews

• Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities