Specialist, Social Media

Implement content plans for promoting and covering Red Bull Motorsports events and other programs through social channels (media management, producing/publishing and community management). Establish tactics for expanding Red Bull's Motorsports social media audience. Ensure opinion leaders, athletes, broadcasters, and participants to be part of the dialogue through scalable social tactics. Maintain and evolve social media standards between Red Bull and its communities. Establish relationships with social opinion leaders in the motorsports space and beyond. Evaluate internal Audience Insights research; test and apply to programming decisions on existing formats. Identify content that appeals to Red Bull consumers and followers of Red Bull Motorsports opinion leaders and athletes. Red Bull is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Responsibilities

• Implement content plans for promoting and covering Red Bull Motorsports events and other programs through social channels (media management, producing/publishing and community management)

• Establish tactics for expanding Red Bull's Motorsports social media audience

• Ensure opinion leaders, athletes, broadcasters, and participants to be part of the dialogue through scalable social tactics

• Maintain and evolve social media standards between Red Bull and its communities

• Establish relationships with social opinion leaders in the motorsports space and beyond

• Evaluate internal Audience Insights research; test and apply to programming decisions on existing formats

• Identify content that appeals to Red Bull consumers and followers of Red Bull Motorsports opinion leaders and athletes